In 2025, The Foreign Trade Department focused on the overseas expansion target of our core product — Kvass, and steadily advanced the international market layout. In terms of exhibitions, we successfully participated in the Shanghai SIAL Exhibition and the 138th China Import and Export Fair (Autumn Session). Relying on the exquisite product display and immersive tasting experience, we efficiently achieved brand promotion goals and secured a number of cooperation intentions.

In  the dimension of channel and customer development, our company anchored the strategic layout of key East Asian markets, steadily deepened channel penetration and brand precipitation in the Japanese market, and achieved a steady growth of local market share through refined operations. Meanwhile, we reached in-depth intended cooperation with leading South Korean trading enterprises, laying a solid foundation for subsequent product access and market promotion. In addition, the team took the initiative to actively reach potential customers worldwide through multiple channels, comprehensively expanded the customer circle, and continuously consolidated the international cooperation network.

In terms of brand promotion and international communication, our company took the initiative to build cross-regional communication bridges. We conducted multiple rounds of in-depth negotiations with the China-Africa Economic and Trade Delegation on core topics such as product overseas expansion and market co-construction, accurately conveying the brand culture and product advantages of Qiulin Kvass, and accumulating valuable resources for developing emerging African markets. Meanwhile, we were actively invited to participate in overseas Chinese business seminars. Relying on the global business network and resource advantages of overseas Chinese groups, we deepened the brand's penetration and influence in the overseas Chinese community, and comprehensively enhanced the brand's international popularity through diverse communication scenarios.

For 2026, we aim to strengthen brand presence across global markets.